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Category: ideas

The Surprising Truth About the Perfect Brainstorm

Filed under: Cognitive Ability, ideas, Insights, Quick Tips

My article on brainstorming sessions that make people crazy generated a lot of requests for tips to make brainstorming effective. If you follow this guide, not only will you save the sanity of your team, you may also produce some innovative new ideas that could catapult your company. Here are seven tips for brainstorming that works and won’t drive your team crazy:

1. Include No More Than 10 People

The bigger the group, the less likely you will have a productive discussion. Yes, really, no more than 10 people.

2. Don’t Include the Ego Invite

Brainstorming is not a popularity contest. As much as everyone may want to participate, or you feel like you have to invite a certain member of your board or leadership team to join you, resist the urge. That is exactly the reason why brainstorming sessions fail. Bring the people together who have the most to contribute to your topic, and stop worrying about whose ego you will dent.

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It’s Never Too Late (or Early) to Set Goals

Filed under: Career Advice, Goals, ideas, Your Career

This past weekend my wife was cleaning out some boxes she had received from her parents full of school projects from elementary school. Included was a timeline she drew up in 5th grade and after inspection, she came eerily close to achieving every goal she had set out for herself over 15 years ago. She predicted her college playing and coaching career, she predicted the completion of her Master’s degree (to the exact year) and even predicted she’d one day marry a prince. Okay, maybe I made that last one up.

The point is, it is remarkable how much writing down your goals prepares you to achieve them. I write down goals every day, every week, every month, every year and have a bucket-list of lifetime goals I’m hoping to accomplish in my personal and professional life. It’s a way to say “this is where I want to be someday,” if you don’t have the roadmap, how will you ever know where you going (or when you get there?) I’ve included some of the following tips for creating a goal list. This is the year to dream big, work big and live big.

Make your goals SMART

Smart goals are defined as: specific, measurable, achievable, results-focused, and time-bound. Too often people make goals that sound like “lose some weight,” “workout more,” “save more money,” “get a promotion,” but none of these goals define exactly what it is going to take to get there.

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Millennials Want You to Get to the Point

Filed under: ideas, Insights, Millennials, Societal Shifts

“5 reasons” this, “14 ways” that, “23 times when”… It’s how millennials consume information today, mircomedia, and I have to say I am as guilty as the next guy. It’s a race to get to the point.

As marketers, we are rushing to get our point across too. We tell ourselves, “If we don’t get their attention, it doesn’t matter what the content is!” But when is the last time you personally changed your mind or did something new by engaging with one of these split second pieces of info?

The rush is great, but it has to lead to something more.

We’ve wired our brains digest micro-size information. The second we open an article we are immediately looking for the main points. Listicles, eight-second Snapchats that we rapidly click through, Instagram videos–remember when we wondered who would ever watch a six-second video? We even scroll through our phone while our favorite TV show is on.

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Three Ways to Turn Your Ideas into Action

Filed under: Career Advice, Good Habits, ideas, Productivity

The difference between a great idea and a spectacular innovation can be summarized in one word: action. Unless you take action to implement your ideas, they are little more than wasted potential. To help you turn your ideas into action, here are three simple but proven principles:

Keep it simple: The best ideas are so insanely simple, you feel like an absolute idiot for not thinking of them earlier. Facebook, Instagram and Twitter are all simple ideas. So is microcredit, which we used to call loaning someone a few bucks.

If you need three pages to describe your idea, and 30 more to “prove” it will work, it won’t.

Consider the first human who thought, “What if we could start a fire without waiting for lightning to strike?” Think about how the world’s greatest invention ended up in the form of matchbooks that are often given away for free. Simple and powerful ideas spread like, no pun intended, wildfires.

Click here to read the rest on LinkedIn >>