Whether in business or in life, we all tend to have different perceptions of, or biases about, the people and circumstances around us.
There’s a degree of truth in the saying “perception is reality” but there are at least four false perceptions or biases that hinder our relationships, growth and success.
1. Associative bias.
This is a fancy term for linking unrelated events, patterns or outcomes together. While many innovators and entrepreneurs thrive and build successful enterprises making connections that other people don’t see, that’s a different type of mental leap than an associative bias.
An example of associative bias is throwing out the garbage, then realizing you can’t find your keys. The obvious reaction of many people in that situation is, “Oh my God, I threw my keys away!” They start pawing through the trash, when in fact they actually left their keys on the counter.
This is a time-wasting bias that causes unnecessary delays and rework.