Persistence is often the key to success–unless you’re chasing the wrong idea. A recent study examines how blind persistence can cloud your judgment.
What’s the single most important characteristic to an entrepreneur? Thomas Edison, as die-hard a businessman as any, said that genius was one percent inspiration and 99 percent perspiration. You could probably extend that statement to starting a business.
Persistence is a key to success. Give up at the first (or second or third… or hundredth) try and you’ll never get anywhere. But a recent study from Oregon State University suggests that the drive for persistence can cloud the judgment of entrepreneurs and short-circuit another important facility: pragmatism.