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Category: trends

Thought Leadership: Marketing & Investor Relations Search Update

Filed under: Hiring, Insights, Societal Shifts, trends, Uncategorized

In the link below please find our Q4 Thought Leadership piece entitled Asset Management Marketing & Investor Relations; Hiring Insights for a Changing Landscape Yesterday, Today, and Tomorrow.

This paper is designed to update you on market movement, hiring insights, and the expansion of our Marketing & Investor Relations Search Practice here at Solomon Page.

Briefly, here is an excerpt from our Thought Leadership paper forecasting Q4 and 2017 hiring trends…

  • While the demand for client-facing professionals remains strong, we believe new marketing hires will be sector specific, as opposed to mass hiring, particularly systematic and private strategies.
  • There will likely be a continued decrease in consultant relations and product specialist roles, as firms will expect senior marketers to cover those responsibilities. Consultant relations and product specialist roles are expensive hires, and have the potential to be ultimately viewed as cost centers.
  • Junior and midlevel client-facing investor relations roles will continue to be a strong area for recruitment to support the senior hiring boom over the past two years, predominantly in credit.
  • Private strategies will likely become the focus in asset management recruiting for marketing roles, as the asset base is more stable, and investors are no longer shying away from locking up money.
  • Long/short equity hiring will make a comeback. There has been virtually no hiring in the space for the past 3 years, and turnover and retooling are inevitable.

Whether you and your company are seeking a recruitment partner to address your hiring needs, or you are looking for more color on potential opportunities, we look forward to answering your questions.

Written by Alexis DuFresne

Click here to read the complete article >>

10 Top Trends Driving The Future Of Marketing

Filed under: creativity, innovation, Marketing, trends

Marketers are constantly looking into the future, trying to predict the next big trend, be it for their brands or their clients. Naturally, marketers are preoccupied with questions like: What is the next big campaign? How can we turn our client into the “next big thing”? What is the next hot trend going to be in retail? Etc.  Everyone wants to the answers. Knowing this, what do some of the top minds in marketing predict for their own futures? A recent article by Jeff Beer on Fast Company Create collected 25 future trends that will change the marketing landscape five years from now based on top innovators in marketing and advertising. After reading this, I started to ponder what I saw as the top trends driving marketing.

Here are the 10 trends that I think are going to have the biggest impact on the future of marketing.

1. Mobile is going to become the center of marketing. From cell phones to smartphones, tablets to wearable gadgets, the evolution of mobile devices is one of the prime factors influencing the marketing world. As the focus is shifting to smaller screens, brands will be able to strike up a more personalized relationship with their customers by leveraging the power of mobile.

Click here to read the rest on Forbes >>

V12 Group Identifies Top 5 Trends Driving Marketing Efforts in 2015

Filed under: Best Advice, Insights, Marketing, trends

Predictions for the New Year always carry lofty expectations, but despite what we were led to believe by Back to the Future Part II, 2015 does not hold the promise of a hover board for every child, flying cars, nor self-drying clothing. It does, however, promise the next era in marketing, one where the on and off switches of business and commerce have merely been replaced by highs and lows.

The rise of the ever-connected consumer will make “always-on marketing” the predominant trend of 2015. It’s more critical than ever that companies of all sizes have the ability to acquire and retain today’s digitally savvy customers at all times and on all channels. As more platforms become available, automation will become a fundamental marketing pillar for SMBs looking to compete. Using automation, triggers, and scheduling tools, companies can drive meaningful experiences and ultimately achieve always-on marketing delivered across all channels in real time. Consumers are never shutting down, and businesses are up for the challenge.

While this is just the beginning of what businesses need to know about marketing technology in 2015, here are five trends that we expect to dominate the marketing space in the next 12 months.

Click here to read the rest on V12 >>